Alphabet records $39.3 bn in revenue on Google ad business

Google ad business

Riding on Google’s robust ad business, the parent company Alphabet has recorded $39.3 billion in revenue for the fourth quarter of 2018 — an increase of nearly 22 percent from the same period a year ago.

Ruth Porat, Chief Financial Officer of Alphabet and Google, said in a statement, “In 2018 we delivered strong revenue growth, up 23 percent year over year to $136.8 billion, and up 22 percent for the fourth quarter to $39.3 billion.”

Traffic and acquisition cost of Alphabet was $7.4 billion, up from $6.5 billion a year ago.

“With great opportunities ahead, we continue to make focused investments in the talent and infrastructure needed to bring exceptional products and experiences to our users, advertisers, and partners around the globe,” Porat further added.

The company which has 98,771 employees now globally logged a net income of $8.94 billion for the fourth quarter.

Other revenue includes hardware, Play Store, and Google Cloud enterprise efforts logged $6.4 billion. Alphabet did not separately disclose how much its Cloud business contributed to this quarter’s revenue.