After successful launch of Gwyneth Paltrow’s Goop into the UK this September, the brand’s In Goop Health wellness summit is coming to London for the first time in June 2019. An interactive event incorporating panel talks, alternative medicine, fitness classes and wellness experiences – think healers, positively-charged water and manifestation workshops – the summit has taken place for the last two years across the US and Canada.
According to the sources, “Goop was born in London and it’s always been sort of a second home. We had a great store opening in September and felt incredibly welcomed by the city and also like there’s a real opportunity for us,” Goop’s chief content officer, Elise Loehnen, informed. “People are really interested and curious and there is probably equal interest in wellness in London [as there is in LA] which is not yet matched by what’s available. It was a no-brainer to bring In Goop Health to London.”
Founder Gwyneth Paltrow will be in attendance for the summit, which Loehnen tells will “surface and bring together London’s best” in terms of doctors, practitioners and experts. As well as physical health, the summit also encompasses emotional wellness, relationships and sexual health.
“The hope is that one thing during the day will spark change for you – one thing will really resonate deeply, whether it’s a health tip or the way that you think about your mother or how you’re holding yourself in your relationship,” Loehnen states. “And the hope is that that one thing is potentially life-changing, if that makes sense. Small tweaks spark big changes in our experience.”
“We sort of do mind, body, spirit, and people can self-select, to some extent, the things that are appealing to them,” she adds. “Some people are obsessed with psychospiritual phenomenon and medium readings and others are like, ‘that is absolutely not for me’. So we have stuff for everyone. We can meet people where they are and people will have totally different experiences of the day.”