admin The most distinguishing characteristic of an ardent leader is his desire for innovation that brings in a sustainable change. A prolific CEO is driven by passion and zeal for the enterprise he leads. Mr. Anindya Chakraborty, Founder Promoter & MD of TranzLease (TZL), personifies this ardour. A TZL is niche innovative automotive industry trailblazer, led by Mr. Chakraborty and an organization that is committed to providing Indians with cost effective efficient automobile solutions as a one-stop destination. Currently, TZL is transforming itself from a hardcore automobile leasing player to a futuristic mobility solutions player with products and services that will change the way India buys cars. The passion and constant endeavor to create value along with an in-depth understanding of consumer preferences in the automotive finance space, Mr. Chakraborty has been instrumental in crafting a path for the future.
Encountering the Ardent Leader
Mr. Anindya Chakraborty leads TZL from the forefront by embodying its spirit of passion and innovation. His journey in the ideation and creation of TZL has been quite an eventful and enriching one. As an All India rank-holder Charted Accountant, Mr. Chakraborty began his career with PwC, followed by KPMG. Subsequently, he moved to I-Banking as head of the M&A division of a boutique investment bank in the ME. Here, he focused on customer finance and auto leasing businesses. After structuring the acquisition of one of the largest auto leasing companies in Turkey he moved to Istanbul. A few years later he followed his entrepreneurial spirit and returned to India at age 32 to set up TranzLease (TZL). Today, under his expert guidance, the company caters to multiple renowned MNCs and Indian blue-chip companies and now expanding into the retail segment.
A Glimpse into the Personal Side
Mr. Chakraborty is not only a successful I Banker and Entrepreneur combined, but quite the quintessence of the modern Renaissance man.
Imagine the future and deliver it today
His personality is perhaps best understood when one considers his varied interests – on one hand it is his love for sports-cars and full contact martial arts and on the other hand lie his extensive interests in the fields of writing, sketching and interior designing.
Embodying the Mission
Under his leadership, TZL’s mission is to become the best automobile lease and mobility solutions player in India and make the brand TranzLease synonymous with car purchase for the Indian car buyer. A carefully crafted perspective can be instrumental in realizing the true potentials of an enterprise. Guided by this philosophy, Mr. Chakraborty has made TZL a leading name in the domain of innovative product creation. These products create a telling difference in the automotive lifestyle of the Indian car consumer.
Analyzing the Altering Landscape
A leader needs to be cognizant of the altering industrial landscape to provide effective guidance to a firm. Mr. Chakraborty’s understanding of the way customers buy cars and the representational value of these assets for them was seminal in devising a potent business strategy. With a globally changing car finance industry, he decided to capitalize on the new trend by creating a blend of various products and thus offer hybrid solutions that is just right for the consumer, especially the cost-conscious Indian car buyer. The pandemic has further enhanced the need for personal vehicles and with pressure on the economy it is all the more essential to deliver cost-effectiveness to consumers and that is the product basket TZL aims at achieving.
A Team-Building Leader
An inspired leader is committed to the creation of a conducive work environment and a dedicated team of professionals to guarantee the success of the enterprise. Mr. Chakraborty has created a knowledgeable, open and innovative ambiance for the operational team at TZL. He propounded, “Team members are referred to as family members and team-work is given highest prominence – this is implemented in practice through a workflow platform which allows every member to put up their views, discussions etc. on a real time basis for everybody to share – this allows an open dialogue and often throws up simple solutions to complex problems.”
Inspired Challenge Resolution
In a capital-intensive industry like leasing, it is difficult to be lead an entrepreneurship-based organization. Mr. Chakraborty has efficiently managed to maneuver this constant capital pressure by pivoting from on balance sheet to an off balance sheet model; this strategy enables TZL to now focus on consumers and the products as the necessary capital now comes through internationally and nationally reputed strategic partners. TZL is able to bring true transparency to customers along with a cutting-edge technology platform, innovation and a drive for perfection which are the 3 factor trident for the years to come. He maintains that the secret for success is in fostering an ability which allows the company to deliver futuristic simple value add products and enrich the consumer experience.
Modesty is the Key to Success
When asked about his professional feats, Mr. Chakraborty stated that “Personally I believe that I am still miles away from what I want to achieve; but I focus and enjoy the journey as otherwise goals and dreams cannot be reached.”
The perfect client relation is one where both TZL and its customers have mutual respect and appreciation of each other
Under his leadership, TZL SMART EMI product received the best product innovation award from Frost and Sullivan (September 2019) and has been able to garner the strategic alliance from ICICI Bank Limited which is one of India’s leading private sector banks. Creating a company that caters to the diverse car needs of all customers and curating a workforce that is proud of their role in the TZL family are the two key achievements he acknowledges thus far.
A Future Defined Clearly
The onset of the Covid-19 pandemic has not deterred TZL from its mission. Mr. Chakraborty helming the innovative drive proposes to continue the initiatives already in their natal stages since late 2019. Another milestone for TZL will be the soon to be launched revolutionary two-wheeler SMART EMI which will be the first of its kind product in India. As their visionary leader states, “Going forward our mission to give a packaged solution to the consumer for his car needs will include car auction platform, a collated purchase platform, a fully zero contact digital car delivery mechanism, etc.” He wants TZL to be a decisive part of each Indian customer’s decision-making when it comes to cars and bikes and the biggest contributor to this is perhaps TZL’s ability to offer solutions that is brand agnostic enabling consumers to really choose the right car under the right finance model without getting unduly biased and thus enabling a true rationale decision making.
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