admin In folklore and literature, a Banyan tree has a deeply symbolic implication. Across cultural contexts, the mighty Banyan tree represents a sign of growth, happiness, and prosperity. As the ultimate symbol of knowledge, wisdom, grit, enlightenment, and strength, a Banyan tree represents the perfect unity between holistic development, good health, and wealth. All these attributes represent the core values and tenets of a brand that’s been redefining wealth management and financial planning over the last two decades. Banyan Wealth is the definitive embodiment of these values and canons. With offices in Red Bank and Toms River, New Jersey, and Suffern, New York, Banyan Wealth provides personalized, creative, and comprehensive wealth management and advisory solutions to individuals, families, foundations, and institutions. Due to it perceptive branding that represents its core values, brand promise and wide-ranging expertise, Banyan Wealth has become one of the most notable brands of 2021.
Meeting the Brand Creator
Banyan Wealth has grown into an industrial stalwart under the auspices and guidance of its Founder and CIO, Mr. Nicholas Sergio. Nick joined Raymond James in 2001 as a Financial Advisor and Registered Principal. During his days at Pace University, Nick had the opportunity to serve as an accounting intern at Prodigy Corporation and Prentice Hall Information Services. This is where he gained great insights on complex accounting strategies by reporting directly to the CFO. With over 27 years of experience in holistic wealth management and financial planning with an emphasis on in-depth Macro Analysis, Nick helps provide a razor-sharp focus and direction to clients’ investment decisions.
The Banyan Wealth brand was created with our clients and their experience in mind. It was important that the internal values, beliefs and client promise that made us successful since our inception was captured in our new identity. It also needed to authentically represent our unique wealth building process and care-based approach to helping our clients ‘live the life they love’. – Nicholas Sergio
During his 20 years at the company, Nick has been a member of the Raymond James Leaders Council eleven times and a member of the Raymond James Executive Council seven times. He currently is the Registered Principal for the Red Bank, New Jersey office of Raymond James Financial Services. He is also principal for his satellite offices in Toms River, New Jersey, Montclair, New Jersey and Montebello, New York.
Bringing a Unique Vision to Fruition
Since the brand’s inception in 2001, it has been guided on the path to providing clients with optimized financial care and expertise. Over the last two decades, Banyan Wealth has leveraged the ingenuity of various tech tools to blossom into the leading wealth management and financial planning brand it is today.
The vision guiding the company is a truly noteworthy one. The brand was ideated as a venture that would take a more personal and intimate approach to wealth management and financial planning. It sought to move beyond jargon-ridden complex discussions about investment ambiguities to embody a more empowering approach that would help clients holistically enjoy the lives they dreamed of living. Banyan Wealth has been committed to the principles of making financial planning as simplified and cognizable as possible for its clients. This brand identity was further enhanced and brought into the limelight in 2019.
Carving a Novel Brand Image
Since Banyan Wealth is led on its path of ingenuity by a clear set of authentic values and principles, Nick felt the need to rebrand the venture in a way that adequately expresses its unique vision and mission. Inspired to rechristen the brand in a way that represented its distinct underpinnings, Nick opted for a term that would reinforce the brand’s allegiance to family, health, and the financial well-being of its clients. For him and the company’s extensive list of clients, the proposed name needed to especially exemplify the importance of family, remaining true to its 20+ years of service that’s being guided by a certain set of organizational values. This is how the company came to acquire a new corporate identity in the form of ‘Banyan Wealth’.
Banyan Wealth was created to take a more personal and intimate approach to wealth management and financial planning. – Nicholas Sergio
The word ‘Banyan’ has deep symbolic implications for the brand. While the strength that this word represents is symbolic of the company’s astute team’s resilience and core canons, the five out of six letters of the word also stand for the names of Nick’s family members. The ‘y’ in the word stands for the team’s commitment to helping clients figure out their ‘why’ when looking for a customized financial plan. It is only by figuring out this ‘why’ that Banyan Wealth can help create personalized financial plans for their clients that will instill in them a renewed fiscal confidence along with a sense of security about the future of their families.
Privileging the Needs of the Client
For Banyan Wealth, making the future of a client fiscally sound is not just about planning, but it’s also about providing services that are tailored to satiate the specific needs of the clients. Abandoning the usual ‘cookie cutter’ approach, Banyan Wealth has opted for personalized planning protocols. By first understanding the specific needs of the clients and then ideating befitting solutions, Banyan Wealth has attained a formidable market legacy. Since every Banyan Wealth service and assistance is ideated after carefully evaluating the links between the fine details of the present and the long-term big picture, clients are ensured a disciplined and strategic approach to fiscal planning and management.
Banyan Wealth dispenses its expertise based on the needs of its clients. To this end, the team operates within its WHY Wealth Building ProcessTM, the company’s four-step planning and management process:
- Understanding the ‘Why’: As mentioned earlier, before embarking onto the planning process, the team needs to have a candid discussion about the unique needs and goals of the client. This includes a clear and coherent discussion about both the short and long- term fiscal aims, risk perspectives, liquidity needs, and financial expectations of the client. This insight helps the team personalize their solutions, tailoring them to adequately fit a client’s needs.
- Creating a Personal Financial Roadmap: After collating this information and leveraging its research-intensive insights, the team at Banyan Wealth begins to narrow down a selection of investment avenues to meet the client’s financial objectives. The plan is then presented for the client’s approval.
- Implementing the Plan: After the plan is approved, the team moves to select the right investment vehicles, best-suited to the listed risk tolerance levels and fiscal aims of the client.
- Managing the Plan: Banyan Wealth uses its experience-based management expertise to monitor the progress of the client’s plan. It continues to support and update the client on the ongoing developments in the plan.
Holistic Planning Coverage
Financial Planning: Banyan Wealth leverages its years of expertise in the field of financial planning to help clients prepare for the future, while living their lives to the fullest. The team works to help clients refine their short- and long-term financial goals and incorporate them as the foundation of their fiscal planning. The company then works to draft a complete financial picture by incorporating the client’s current assets and liabilities, as well as their risk tolerance thresholds. Lastly, the team minimizes the margin for error by constantly monitoring and optimizing the performance of its financial plans.
Portfolio Management: The Banyan Wealth team works to customize every client financial portfolios in accordance with the client’s fiscal objectives – whether they be about growth, income, or capital preservation. Each portfolio represents the unique vision and needs of the client it was drafted for. This astute process is followed by a diligent monitoring procedure that optimizes the performance of a client’s portfolio.
Retirement Planning: Since Banyan Wealth offers retirement plans for all stages of an individual’s employment trajectory, clients can enjoy the confidence of fiscal safety knowing that regardless of where they are in their journey that their planning is well cared for. Whether it’s planning for retirement or when you’re already retired, Banyan Wealth has a financial plan and strategy to fit its client’s life stage and needs.
Risk Management: Due to its years of navigating through the fiscal maze, Banyan Wealth has attained a nuanced understanding of the risk factors involved in the process. By leveraging this knowledge and expertise, the brand works to assess where the risk lies for every client and how to navigate these risks and prepare for them. This helps provide clients with an adequate level of safety against fiscal roadblocks and risks that can potentially derail their plans.
The Key to Success
Banyan Wealth has carved a distinct market niche owing to its unique approach to the concept of wealth management and financial planning. By intuitively understanding the needs of its clients, Banyan Wealth has uncovered the true meaning of fiscal planning. The brand has soared to great heights of success by acknowledging the fact that the real meaning of wealth is not about buying a new car or a big mansion. Rather, for most individuals, it’s about protecting what matters most in life – their family’s health and happiness.
Banyan Wealth is located at 11 Wharf Ave C-2, Red Bank, NJ 07701 (732-747-8540). Securities offered through Raymond James Financial Services, Inc., member FINRA/SIPC. Investment advisory services are offered through Raymond James Financial Services Advisors, Inc. Banyan Wealth is not a registered broker/dealer and is independent of Raymond James Financial Services.
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