admin Bobbi Brown entered the beauty industry with her own line of lipsticks in the mid-1980s, the time when makeup could be pretty loud and extreme. It was very difficult to create her own selection of lipsticks with the limited availability, or mixing her own palette of colours to suit her needs as a makeup artist. Her inspiration was to create lipstick colours that matched our natural lip colour. Lip colour that enhanced rather than dominated the face. In those days before anyone else was doing nude colours, Bobbi inspired women to approach their makeup application with a more natural look. Simple, soft and muted nude colours became the trend and Bobbi led the way.
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Today, you can walk into just about any department store and find Bobbi Brown’s eponymous makeup brand. But 26 years ago, Brown was a scrappy, up-and-coming entrepreneur who was hustling as a freelance makeup artist.
Bobbi Brown, Founder of bobbibrowncosmetics is a beauty industry titan, world renowned makeup artist, best-selling author, sought-after speaker, and founder of Bobbi Brown Cosmetics and EVOLUTION_18, but there’s so much more to her story. Throughout her career, she’s worked with some of the most accomplished people in the world who are true masters of their craft. This podcast is a glimpse into their journey discussing both the highs and lows in order to glean the essential takeaways of a life well lived.
Bobbi Brown launched her company in 1991 with a mission of giving women simple, flattering makeup that would make them feel like more confident versions of themselves. The brand that started with 10 lipsticks was sold to Estée Lauder after just a few years in the cosmetics space.
Besides being at the helm of Bobbi Brown Cosmetics under the Estee Lauder umbrella until 2016, when she departed the company, Brown has also been the beauty and lifestyle editor of the national radio show Elvis Duran and The Morning Show, the editor-in-chief of Yahoo! Beauty for two years and now also serves as the contributing beauty and lifestyle editor of Health magazine and the beauty editor for The Today Show. Brown is also the creative consultant at Lord & Taylor, where she has developed JustBobbi, a digital boutique under the store’s auspices.
She also released her ninth book in the spring, Beauty from the Inside Out. The title of the book is the driving force behind her latest initiative, justBobbi.com, an upcoming lifestyle platform that is all about confidence, wellness and feeling empowered.
For Bobbi, it is a belief that shows through in everything she does. At 57, Bobbi doesn’t look so different from the earlier version of herself, not too much makeup and a casual, youthful and fun style.
In the mid 1990’s Bobbi sold her company to Estee Lauder, which was a big exciting move and gave Bobbi the chance to focus on creation. But, like so many trailblazers, copycat brands began to emerge and for Bobbi Brown Cosmetics things began to stall. Knowing what this could mean for the longevity of the brand, Bobbi moved her operations out of the Lauder offices in uptown NY to a cool loft downtown in SoHo. This move changed the vibe and culture of the company, creativity began to flow, photo shoots became more authentic, editorial in style, unheard of back in the mid 90’s. This move changed the fortunes of Bobbi Brown Cosmetics forever and now more than 20 years later, Bobbi Brown is one of the biggest makeup empires hitting the half billion back in 2006!!
There is something more in Bobbi Brown’s lipstick and blush than any other brand. In 2013 Bobbi Brown founded the non-profit movement Pretty Powerful for Girls and Women. Every year Bobbi launches a Pretty Powerful product and every cent of the sales goes to support programs for girls and women around the globe.
Bobbi Brown is a practical woman who knows what women want. Not only practical but down-to-earth, which, in an industry that can seem intimidating to the onlooker, is a refreshing change. Bobbi Brown believes Makeup is a way for a woman to look and feel like herself, only prettier and more confident.
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