Lakmé: One of India’s Most Prominent Cosmetics Brands

PushkarajShenai, Chief Executive Officer- lakme

Lakmé is an Indian cosmetics brand which is owned by Hindustan Unilever. Having Kareena Kapoor as the ambassador, it ranked at number 1 among the cosmetics brands in India. Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco). It was named after the French opera Lakmé, which itself is the French form of Lakshmi (the goddess of wealth) who is renowned for her beauty. It was started in 1952 famously because then Prime Minister Jawaharlal Nehru was concerned that Indian women were spending precious foreign exchange on beauty products and personally requested JRD Tata to manufacture them in India. Simone Tata joined the company as director and went on to become the chairperson. In 1996, Tata sold off their stakes in Lakmé Lever to HUL, for Rs 200 Crore(45 million US$).

In the Brand Trust Report 2012, Lakme was ranked 104th among India’s most trusted brands and following year it was ranked 71st on the list. In 2014, Lakme was ranked 36th among India’s most trusted brands according to the Brand Trust Report 2014. The company is the title sponsor for Lakme Fashion Week (LFW) a bi-annual fashion event which takes place in Mumbai.

Product Name: Lakme Absolute Mattreal Skin Natural Mousse

Feather-light mousse from the Lakme Absolute range that easily blends into your skin to give you an even toned skin. The Lakme Absolute Mattreal Skin Natural Mousse also keeps your skin healthy and protected with its new SPF-8 formula that gives your peachy-soft and naturally flawless skin for up to 16 hours. The Lakme Absolute Mattreal Skin Natural Mousse is extremely light with a natural matte finish that lets your skin breathe. The Lakme Absolute Mattreal Skin Natural Mousse is available in 6 different shades to suit all skin tones. It’s great for occasions as it gives you a naturally even tone and does not need touch ups. Lakme is India’s No.1 color cosmetics brand offering a wide range of high-end, world-class color cosmetics and skincare products. Lakme has a vast product range specially crafted by experts for the Indian skin. The brand has also been redefining fashion in India for over 15 years with Lakme Fashion Week, India’s premier fashion event.

This product comes in the Lakme Absolute Series and it has 6 shades so you have an option to pick the shade that matches on your skin tone. As the product promises it has a feathery soft touch which I have not come across in any of the other similar products of different companies.

It has a light citrus fragrance but lasts only until you apply the product, so it can be ignored. It has SPF 8 and claims to last up to 16 hours. It can be applied with a brush but using your fingers is the best. It gives you a smooth, fresh finish, works quite well on the pigmentation or acne spots. The staying power is great and it also minimizes the appearance of fine lines and skin pores. The best part of this product is that it is an all in one.

Mr. PushkarajShenai, Chief Executive Officer and Whole Time Director at Lakme Lever Private Limited,  has 18 years of experience. He was employed at Lakme Lever Private Limited on October 16, 2012. He was employed at Mckinsey& Co. Mr. Shenai holds B. Arch. and PGDBM.

Lakmé is the country’s first cosmetic brand to introduce makeup to Indian women and takes pride in being the Indian beauty expert for over 65 years. It is a complete beauty brand spanning colour cosmetics & skin care and extends to beauty services through the network of Lakmé Salons. Its bond with beauty and fashion is manifested through the Lakmé Fashion Week, which is now the largest fashion event of its kind in the country.

The products in the Lakme absolute collection are available for dry, oily and normal skin types. They can maintain the skin’s glow, shine, and moisture. There are various products to suit daily use for beautiful makeup.

Lakmé is the most admired beauty brand and a leader in cosmetics & beauty care products since 1952. With an in-depth understanding of international cosmetic technology & the beauty & skin care needs of the Indian woman. ‘Lakme’ continuously upgrades and keeps innovating its product range as per customers need.