admin In the modern business landscape, big data is the indisputable market disruptor. Companies can attain a significant competitive edge by intelligently leveraging the boons of several data-driven processes. The trick here, however, is to locate a trustworthy platform partner who can efficiently fulfil all of the client’s requirements. Locomizer is one such formidable name in the market. It is a Data-as-a-Service Platform, designed to analyse spatial big data generated by humans. It is powered by a proprietary machine-learning algorithm used for the measurement of human behaviour in space and time described in the patent “Interest Profile of a User of a Mobile Application”. Clients can use Locomizer to precisely identify particular locations and times for connecting their products, services and marketing messages with the right audiences. This renowned data-driven platform is currently catering to several noteworthy clients on a global scale including JCDecaux, Posterscope, and Kinetic, helping renowned brands like Samsung, McDonald’s, Investec, Bethesda, Guinness, and Mercedes get their messages to the right people.
Meeting the Ingenious Creator
Locomizer was co-founded under the guidance of its present CEO, Dr. Alexei Poliakov. Before embarking on this journey of conceiving and realising Locomizer, Alexei was an investigative scientist at the MRC National Institute for Medical Research, London, and a faculty member at the Medical School, Moscow State University, where he got his Ph.D. in Biology. He was also a guest lecturer at the INSEEC.
For over 10 years, Alexei was invested in the study of spatial behaviour in living systems. Following his long academic journey, Dr. Alexei developed his concept of Positional Identity and invented a machine learning algorithm for measuring human behaviour in real space and time, laying the foundations for Locomizer. Today, Locomizer is famed for being a leading spatial bioinformatics platform, which empowers a wide range of clients, from property developers to marketing agencies and media owners, with real-world analysis and prediction.
Becoming a Market Disruptor
Locomizer has garnered recognition as a renowned brand in the market owing to its astutely crafted mission – to organise human location data so as to make it universally useful and actionable. Locomizer envisions a future where it is the leading engine behind a better connected real world. Locomizer has secured the accolade of being a respected brand by virtue of its persistent drive to conquer new terrain, substantiated by its long-term vision. The brand has emerged as a business and thought leader in the industry by emphasising the salience of using the right datasets and prioritising them over short-term profits.
We strive to ensure that our spatial analytics frameworks are globally accepted as a standard in the future – Dr. Alexei Poliakov
With a loyal clientele that shares the brand’s values and vision, Locomizer has propelled itself to a zero churn rate. Today, the company has received far-reaching acknowledgment for its unparalleled services and ingenious data-driven processes, with their principal achievement being the recognition earned from top global firms that have gone on to become long-term clients, collaborators, and partners of Locomizer.
Locomizer’s Audience Discovery Platform
Locomizer specialises in driving sales by discovering target audiences to match with relevant products, services and marketing activities. Locomizer’s Audience Discovery Platform (ADP) generates millions of dynamic datasets of geographically distributed audiences with the target behavioural properties. These datasets are then leveraged to extract critical insights for businesses, research organisations, and data scientists enabling real-world audience analytics in retail, advertising, property development, smart cities applications, and financial forecasting on a global scale. The ADP caters to media owners and planners, as well as brands helping them to identify their target audience bases thereby maximising efficiency and reducing costs. With unique features like robust filtering, rich location data, and swift audience reporting, Locomizer’s ADP has become a top choice for clients.
Locomizer’s offerings can be used in two key ways:
1. Data Subscriptions – Access to Audience Profile datasets with general footfall and deep audience composition information for any location at any given time.
2. Licensing – Locomizer’s Platform can be licensed to third parties on a geo/industry basis, so companies can build Audience Profiles datasets themselves using their location data and their servers.
The importance of Collaboration
Locomizer’s success and recognition can be attributed to the dedication and hard work of its team members and the long-term support of its clients. The team at Locomizer freely shares the company’s avowed vision and mission. The collaborative spirit that characterises Locomizer permeates to every level of the organisation. All teams operate to secure the goals of the firm, thereby helping it carve out a distinctive niche in the market.
Clients can use Locomizer as a magnifying glass to identify precise locations to deliver the right message at the right audience segment – Dr. Alexei Poliakov
The team at Locomizer tries to foster collaborative partnerships with clients. By grounding these relationships on the values of trust, transparency, perpetual feedback provision, and a shared vision, Locomizer seeks to pioneer a refreshing take on client collaborations.
Perpetual Improvement
Feedback and criticism are the bedrock of any renowned brand. The same is true for Locomizer. The brand insists upon the maintenance of a continuous feedback channel that allows them to improve their services and operations. By incorporating the critiques and feedback of clients and partners, Locomizer aims to ensure that its platform performs efficaciously to produce cutting-edge data for clients.
A Vibrant Future
Currently, Locomizer is looking forward to scaling as a business by exploiting the global infrastructure and commercial expertise of its network. Recently, the brand has partnered with a global data company to produce a joint product, which will be rolled out across the world during 2021-2023.
Moreover, Locomizer plans to launch a novel product offering in Q3 2021, which will support smaller businesses and organisations through its flexible selection design. Locomizer will be launching this product with the support of data marketplaces. The firm is also relentlessly striving to ensure that its spatial analytics frameworks are globally accepted as a standard in the future.
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