admin The digital world has reached several unconquered summits of success by leveraging the power of UX/UI designs. UX has attained unparalleled significance in the contemporary period. All top companies are driving their UX efforts further to achieve market relevancy. Studies have shown that UX can provide over 200% return on investment, and in some cases, it can also be much more than that. As companies embrace the wave of digital transformation and remote working, the importance of this field is set to further expand. Enhancing and digitizing operative processes has become indispensable in the current predicament. Bangalore-based, Surgyy Design Labs is one such novel trailblazer in the industry that is disrupting the market landscape.
The Ingenious Leader
Mohammed Jamil Nasir is the brilliant founder of Surgyy Design Labs. Prior to the ideation and establishment of the venture, Nasir was working as a Product Manager in a Hospitality Tech B2B Software Company. In the tremulous period of the by-gone year, he started the enterprise after losing his previous job and returning to India. By leveraging over 10 years of experience in the field of UX product designing, coupled with a BE-CSE and Global MBA degree, Nasir was able to curate one of the most distinguished firms in the market.
In the Digital World — User is the New King (making UX central to CX) – Nasir
The team at Surgyy Design is led by their love and appreciation for good design. While laying the foundation of the venture, Nasir aimed to assuage the issue of the overall lack of UX & Product Design Maturity in the Tech Industry. As Nasir asserts, “The Product Design & UX space makes me feel I’m connecting the dots of – Strategy, Technology, My Creative side, and my nature of fumbling upon things that don’t fit.”
USP of the Firm
Although the team at Surgyy Design executes projects along with relevant partner firms from time to time, they are a dedicated Product & UX Design firm and are against the idea of diluting their core strength into Product Development or Digital Marketing areas. The ideation process followed by the firm for the development of UX Services is definitively uncommon. The online brainstorming sessions help the team combine strategic consultation along with creative design. Nasir postulates, “Having started in the context of the Covid pandemic, Remote Ideation Workshops have become one of our core strengths, and we leverage them to bring a change which in most cases is beyond just product design.”
Quality Service Provision
Services offered by Surgyy Design Labs include:
- Ideation Workshops – specialized in 100% remote Ideation with great results
- UX Concepts – Ideation Workshop followed by a limited screen iterated prototype of the core user journey
- UX Strategy & Process Consultation – A 360 degree audit and score card for the client’s product design processes and recommendations
- Branding & Visual Identity – focused on target brand positioning, color psychology & physical legacy
Surgyy Design Labs has worked with various End user facing products & B2B Products. They have also worked on products with over 100K users (including a Product with 100K B2B Users). The company has secured several accolades for its designing brilliance and has also been listed alongside other formidable UX Agencies in the market. The positive customer ratings and reviews for the services and products of the firm are testaments to its ingenuity.
Canonical Pillars
Surgyy Design is built on the three essential cornerstones of customer satisfaction, providing business value, and continuous learning. By remaining true and committed to these ideals, the firm has managed to propel itself to new feats of growth and success. A well-disciplined and balanced approach is the key to success according to Nasir. Transparency and diligence in customer service provision are the hallmarks of a productive and potentially formidable venture. The team at Surgyy Design Labs is committed to ensuring that they provide the best consultation for clients while remaining flexible towards the project’s goals. Nasir asserts that many firms find it difficult to adopt the customer’s perspective because it is challenging to forego one’s own biases to embrace the perspectives of others. Once a venture masters this astute skill, success is just around the corner.
Taking off your shoes — Getting into your customer’s shoes is easier said than done. The main reason it gets hard is because we find it difficult to remove our own shoes (biases) before getting into another person’s shoes (or perspectives)
Processing Critique
Feedback and criticism are essential for the growth of any venture. Nasir proposes, “It’s essential to keep your head strong, at the same time absorb all feedback. Try and find alternatives and way around turning the feedback into a win-win point for your venture.”
The Covid Effect
In the course of the pandemic, the domain of UX design has been expanding. This year the concept of UX Maturity has entered into most of the board rooms, and UX is no longer just a fancy term – it’s now a focus area for top executives. Nasir stated, “Overall there’s a lot of UX work happening, at the same time project budgets are often slightly lower than they used to be for similar projects.”
Future Calling
Surgyy Design aims to become a UX stalwart in the market. As a dedicated UX agency & brand, the firm is brimming with unrivaled potential. As Nasir states, “We are happy to be friends with End to End Agencies; to make Win-Win relationships helping them keep up with the needs of their clientele.” The team is now preparing for a year of growth and investing both time and effort towards building lasting relationships with clients.
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