admin Post COVID 19 pandemic, the necessity of having a personal transport is more important than ever. Howbeit, the affordability of private transport in a stressed economy is a concern.
With a compelling vision to become the best automobile lease and mobility solutions player in India, TranzLease (TZL) focuses on developing and providing to customers world-class innovative products which create a visible difference to the automotive lifestyle of the Indian car consumer. Today, TZL is one of the leading providers of automobile leasing services to Corporate India and has certainly created a lasting brand in the minds of the consumers.
The core service of TZL is to provide a car to the Indian consumer under a single-window solution platform. TZL invested heavily into technology wherein the consumer can actually buy, finance and manage the entire car life cycle up to disposal through online portals, which is so crucial in Ecommerce age and even more post Covid for social distancing.
Anindya Chakraborty, Dynamic First Generation Entrepreneur
Anindya Chakraborty, Founder Promoter & MD of TZL is a Chartered Accountant by profession. He started his career with PwC, then moved to KPMG and from there to a boutique investment bank based in the ME where he headed the M&A division focusing on consumer finance and auto lease businesses. From ME, he structured the acquisition of one of the largest auto lease companies in Turkey and moved to Istanbul before returning to India to set up TranzLease at age 32.
All-Encompassing Services for Buying a Car
Since 2006, the company has emerged from a single-client-single-city operation to over 100 clients with a PAN India presence. Through tie-ups with all car manufacturers and dealerships across India the company today caters to top MNCs and Indian blue-chip companies. Since inception the company has received 3 rounds of foreign investment with assets over 200 crores and with a reputation amongst the top Indian corporate houses of being a product leader.
TZL believes that 10 years of challenging but successful operation in association with various elements of the car ecosystem and dealing day in day out with employees of top most companies in India has given it the required insight and expertise to offer the products of the future as the mobility space itself is changing globally.
“Multi Brand Personal Car Programs”, India’s First Exclusive Launch
Currently the Company is undergoing a pivotal transformation and is strategically stepping into its 2nd startup phase with launch of a complete different range of products in the market aimed at the retail consumer – the Company is all geared to up expand aggressively not only in the corporate lease space but also and for the first time in India launching “Multi Brand Personal Car Programs” directly to the individual Indian car buyer. From ownership oriented car buying to usage oriented personal car programs — the aim is to change the way Indians buy their cars.
At TZL, we are offering products which can enable the dichotomy to be resolved through products like SMART EMI, wherein the consumer cash outflow is reduced along with coverage of risk – cost effective hassle free solutions that is very relevant today,” evinced Anindya Chakraborty, Founder Promoter and MD, Tranzlease
SMART EMI, The Next-Gen Auto Loan
TZL and ICICI launched SMART EMI which is a next gen auto loan combining the best features of auto loan with the best features of car lease and car subscription at a very attractive price point.
TZL SMART EMI product received ‘The Best Product Innovation Award’ from Frost and Sullivan and has already been adopted by HONDA as one of their unique offerings. Similar discussions are currently in progress with various car manufacturers and soon, the SMART EMI product will be available to the mass market.
Currently, TZL is focusing on its core strengths of customer acquisition, product innovation, tech platform and automotive services whilst the heavy duty asset financing is being catered to through inking of strategic partnerships with a top Indian NBFC, an international leasing company and ICICI Bank.
TZL’s Innovative and Open Culture
Team TZL is like family members and team-work is given highest prominence. The culture is to encourage open forum discussions and reward innovativeness, which is at the core of its launching award winning products. TZL will soon be launching a much improvised version of Subscription Model than what available in the market today.
The company feels proud that the senior management has been with it for over a decade now and they remain as enthusiastic as ever. TZL valued their patience and faith in the promoters during the toughest of times and have interesting reward plans for their team members as the company moves into its very high growth trajectory.
“The perfect client relation is one where both TZL and its customers have mutual respect and appreciation of each other. That’s the rock bottom solid foundation on which we wish to build our future on. We take any feedback seriously and actively work on improving the service,” expressed Anindya.
The SMART EMI For Bikes – India’s First Revolutionary Launch for 2 Wheeler Market
TZL expects to pursue vigorously what they started in late 2019. Unfortunately, they had to take a pause due to the pandemic but it has not dampened their spirit. “We believe that humanity will bounce back and in such new phase, our products will find a larger audience and it will make us happy and satisfied to be able to be of service to the consumer,” assures Anindya.
“We have been using the lock-down WFH period to strengthen our tech systems and work on some more ideas including used car leasing, car subscription plan, etc. which we plan to roll out within a short while and we can guarantee that in each such product, TZL innovation and uniqueness will be enjoyed and appreciated by our customers,” he added.
Apart from the SMART EMI for cars, one of the major new launches very soon will be the SMART EMI for bikes in strategic alliance with one the largest OEM – a revolutionary First for the Indian 2 wheeler market. The company’s upcoming mission is to give a packaged solution to the consumer for his car needs which will include a car auction platform, a collated purchase platform, a fully zero contact fully digital car delivery mechanism, etc.
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