Technology Trends: Entrepreneurs Predictions for 2018
In 2017, no wonder the technology trends were big and impactful with AI (Artificial Intelligence), which doubled the amount. Now, we are expecting the more in 2018. As per entrepreneurs from YEC panel few predictions have been made on AI, Machine Learning, and the IoT (Internet of Things).
Nowadays, there are tremendous social media apps to recreate the content and present it in various platforms. The example we have seen the apps for photo editings like filter and many other. As per Syed Balkhi, OptinMonster, “In 2018, I think video editing will become a lot easier through the phone, simplifying the process of creating advanced videos.”
The Internet of Things
Every technology becoming smarter with IoT. The more exciting thing with IoT is you can interact the technology from anywhere, whether you are in the car, home or outside for shopping. Andy Karuza, FenSens predicted, “I believe this trend will continue to become more pervasive in 2018 as the proven technology moves from popular segments, like the home, into other areas.”
AI always wins the challenges of technology development. “I believe there will be a major AI breakthrough in 2018 that could change how businesses evolve and interact with customers,” Daniel Wesley, Quote.com predicted.
Machine learning is a part of every technology to make it more intelligent and advanced. Example Apple has iOS machine learning. Piyush Jain, SIMpalm added, “It will take over mindless, repetitive and time-consuming tasks. It can make drivers better drivers, doctors better doctors, and students better educated. We will not be able to avoid it in 2018.”
“There are many tech trends on the rise, but I think the real game-changer for 2018 will be something unexpected that isn’t on our radar yet,” Arian Radmand, TurnGram predicted.
Account-based marketing initiatives are going to get earnestly refined. “ This is not a new technique in terms of sales utilizing it, but now, with the degree of reach and targeting that businesses can narrow in on, you have a phenomenal opportunity to build technologies that serve these types of initiatives, especially for those that have long high-value sales cycles,” Nicole Munoz, Start Ranking Now added.
“In the MarTech universe, account-based marketing helped shape marketing budgets in 2017, and as we move into 2018, I expect to see a shift in digital budgets toward various word-of-mouth and referral initiatives. This includes influencer marketing, referral and advocate programs, affiliate marketing and partner programs,” predicted Jeff Epstein, Ambassador.
Video and VR/AR/360-Degree Videos
“Video is becoming the most popular and influential form of digital content for businesses today. As our attention spans decrease, marketers are heavily relying more on creating video content. In 2018, VR, AR, and 360-degree videos could be the next tech trend to utilize since they can be great for showcasing a virtual tour of your business or preview your products and services”, Solomon Thimothy, OneIMS elaborated.
Blockchain, is making waves in many industries, including payments, contracts, cloud storage, real estate and brokerage, which is the distributed ledger used for the cryptocurrency. “It’s set to do even more in 2018 as more industries are starting to understand its benefits,” said Angela Ruth, Calendar.
“The year 2018 will bring with it more frequent use of voice-driven technologies, with Google making a strong push to improve its technology to catch up to the lead taken by Amazon,” Nick Eubanks, I’m From The Future added.
Public Cloud Adoption
Microsoft Azure, google clouds are gaining the digital market space rapidly. “Blockchain, the technology underlying the cryptocurrency Bitcoin, made a huge splash in 2017, and many predict this technology will be used to address other challenges, including supply-chain auditing and identity management,” predicted Mike Schrade, Auptimal.
“I wouldn’t be surprised to see other social platforms follow in its path. Clients who’ve become early adopters have seen huge success, and I see this becoming even more mainstream in 2018,” Jeff Gapinski, Huemor added.
“From “WannaCry” to the massive Equifax breach, the year has been consumed by negative news about companies failing consumers in ways that consumers are just starting to understand. As Facebook and Google testify at open congressional hearings to close out the year, the public conversation will move to privacy and a renewed focus on its importance,” Ashish Datta, Setfive Consulting predicted.